The germ of an idea that became Picador was seeded in 1971. Plans for an imprint of outstanding international writing aimed at the thinking, seeking young got underway after Pan launched a new logo and had widened its editorial field into children's books with an imprint called Piccolo.
Ralph Vernon-Hunt, Clarence Paget, Simon Master and Caroline Lassalle (the firm’s chief in-house reader) searched vainly for a name for their new imprint. Should it be Maple (after the street they were contemplating moving offices to) or, as Clarence Paget insisted, Primrose Books? No one could agree, so Caroline was given until 5 pm that day to come up with an alternative. She did, Picador was created, and she became its first editor.
Find out about what Picador stands for today