London Unfurled for iPad is now available worldwide in the Apple App Store and iTunes.
In 2009 Matteo Pericoli (author of the bestselling iconic book Manhattan Unfurled) made an intensive twenty-mile journey along the River Thames, from Hammersmith Bridge to the Millennium Dome and back again. Over two years later, he finished the most astonishing document of his journey, London Unfurled: two thirty-seven-foot-long freehand pen-and-ink drawings.
London Unfurled for iPad offers a unique way to discover one of the world’s most famous cities. Explore Matteo Pericoli’s incredible drawings of the north and south banks of the Thames, from Hammersmith Bridge to the Millennium Dome. With London Unfurled for iPad you can:
- Read introductions from Will Self and Iain Sinclair
- Scroll the entire drawing seamlessly
- Zoom in on its extraordinary detail
- Flip from north to south
- Jump from place to place, finding famous landmarks
- Discover over a hundred points of interest with added facts and amazing background information
- Share your favourite views with your friends, telling your own London story on a digital postcard.
In addition, Matteo Pericoli opens up his experience of creating this intimate work of art in audio voiceover highlights, giving an exclusive insight into the work behind London Unfurled.
Both drawings, rendered with loving and essay-like detail, are digitally reproduced in this app; together they reveal a distinct profile of London in all its glorious diversity: a dozen boroughs, nineteen bridges and hundreds of buildings, including the Houses of Parliament, Tate Modern, Battersea Power Station and the Millennium Wheel.
Unique, interactive and intimate, London Unfurled for iPad is the perfect way for everybody to explore London in the twenty-first century. Whether you’ve lived there all your life, or have never been at all, encountering the heart of London through this breathtaking work of art is an experience you’ll never forget.
